French cosmetics company that dominates the world of posh beauty alongside America's Estée Lauder. L'Oréal owns swanky labels such as Lancôme as well as drugstore stalwarts such as Maybelline. Its market value is around seven times that of Estée Lauder. In 2026 it nabbed the beauty division of Kering, a luxury conglomerate, for €4bn ($4.6bn).
The root of all superstition is that men observe when a thing hits, but not when it misses.